Businesses Reward Program

The business reward program is a strategic and multifaceted approach to driving growth and engagement within the CanCan and eCollectible marketplaces. This model leverages various mechanisms to incentivize businesses to sell more items, fostering a dynamic ecosystem of buyers and sellers. Here's a breakdown of its key components:

Sales as Votes: In this program, each sale made by a business within the CanCan and eCollectible marketplaces is treated as a "vote" for that business in the reward program. This approach effectively aligns business success with participation in the program.

Differentiated Voting Power: The program introduces the concept of differentiated voting power, where items purchased using free tokens associated with a Leviathan count for more votes than those bought with onramped tokens. This helps enhance the impact of purchases made using Leviathan-associated tokens, potentially encouraging users to adopt this currency within the ecosystem.

Incentivizing Investors: To encourage investors to participate in the voting process, businesses have the option to create "bribes." These bribes are essentially incentives or rewards offered to investors who vote for a particular business. This helps businesses attract votes and potentially secure a larger share of the newly minted tokens.

Weekly Token Rewards: A significant aspect of the program is the weekly minting of tokens by the platform. These tokens are then distributed among businesses based on the number of votes (sales) they accumulate during that week. This distribution model inherently rewards businesses that are actively engaging buyers and achieving sales milestones.

Creating a Flywheel: The program aims to create a positive feedback loop by rewarding well-performing businesses. As businesses attract more buyers, generate more sales (votes), and accumulate more tokens, they are better positioned to market their products effectively, which in turn can attract more buyers. This flywheel effect contributes to a thriving marketplace ecosystem.

Incentive Mechanisms for Businesses: Businesses have several options to incentivize users to purchase their items. These options include creating "bribes" to encourage users to refer more clients, offering discounts on products, and actively marketing their products. These strategies not only drive sales but also engage buyers through various promotional avenues.

Growth and Engagement: The program is designed to foster growth and engagement within the marketplaces. By incentivizing businesses to perform well and encouraging users to purchase items, the ecosystem becomes more vibrant and attractive to both sellers and buyers.

Token Economy: The use of tokens within the reward program creates an internal economy that rewards participation, drives sales, and promotes collaboration among participants.

Sustainability and Adaptability: The recurring weekly token minting ensures that the program can sustainably incentivize businesses over time. Additionally, the flexibility for businesses to choose their incentives enables adaptation to changing market dynamics.

Overall, the business reward program introduces a comprehensive and dynamic model to drive marketplace growth, engagement, and mutual benefit between businesses and users. Its multi-faceted approach leverages different strategies and mechanisms to create a synergistic ecosystem.